AEV is a Jeep outfitter, who for 15 years has been building custom Jeeps. They can refit a Wrangler with upgraded engines, suspensions, bumpers, wheels and interiors.
I opted for a 2.5" lift, and originally went with 35" BFG Mud Terrains, but wasn't happy with the lack of performance as a result such large tires. In 2014, I dropped down to 33" BFG All-Terrains, and installed a K&N performance air intake and a Flowmaster exhaust for increased torque and horsepower. That improved things somewhat, but my Jeep was still underpowered. Because of this, I splurged on a RIPP Supercharger, which increased horsepower from an anemic 130 HP to 260 HP. That way I was able to go back to the 35" tires with plenty of power to spare. As parts have worn out, I have made some additional upgrades. I upgraded the brakes with a Teraflex Big Brake Kit, the steering with a Currie CorrectLync Heavy Duty Steering Kit, and the driveline with heavy duty 1350 CV drive shaft assemblies for the front and rear from South Bay Driveline.
My whole goal has been to build on the Rubicon's stock awesomeness (Dana 44's, lockers, etc.), while avoiding making it look like a Tomb Raider. No massive racks, shovels, gas cans, ridiculous snorkels, etc. For my needs, it's perfect.
If you are looking for good Jeep resources, I highly recommend joining the JK Owners Forum. Search for the information that you are looking for before you start posting questions. Most likely someone else has already posted a question similar to yours.
If you want to geek out on AEV Jeeps, feel free to contact me.